There is an old adage that a picture is worth a thousand words and this is especially true in the case of having your own unique logo. Each year global brands like McDonalds, British Airways and Apple all have thousands of articles, news reports and opinions written about them, but ask anyone what their names bring to mind and almost always the answer will be their company logo. The reason for this is very simple, our minds retain images far more easily and for far longer than any amount of information.
Your ultimate branding device
It does not matter what size your business is or in what market you operate, a clear logo both defines and identifies you as who are you, what you do and, where appropriate, what you stand for. Your logo is your ultimate branding device due to its design being unique to your business – an easy to obtain and invaluable asset, particularly when you are starting out.
This is why having a logo that is professionally designed is so important. The first step is to understand your logo’s role in both synchronising with and strengthening the positioning of your business in its market sector. In this respect, the choice of design is as much a marketing decision as it is a graphics task. It is crucial that you get it right.
Your logo gives confidence to your clients
It will appear on your stationery, office premises, advertising, website, social media and where opportunity permits even on your company’s transport and employees attire. It adds prestige to your brand identity and by proxy gives confidence to clients both present and future.
The most important part of your marketing mix
Perhaps among all the marketing details to be considered, your logo is the most important since it serves to bind everything else together. And yet ironically, it is also one of the least expensive. At West Country Media our design team can produce a simple logo for as little as £39+VAT. To find out more about how we can design a logo that helps build your brand, get in touch today.