5 things to consider before working with a company

As a business owner, one of the most critical decisions you can make is deciding on which other companies you are going to work with. From the design of your website to product packaging, the services you seek have a huge impact on your overall brand image and how you...

Make demographic targeting work for you

Getting your business in front of the right person at the right time is crucial. It’s important that your PPC advertising campaigns take advantage of the latest tools and features. Google AdWords has an often-underused tool launched earlier this year which allows you...

Why your Logo is the beacon that shines in your prospects minds

There is an old adage that a picture is worth a thousand words and this is especially true in the case of having your own unique logo. Each year global brands like McDonalds, British Airways and Apple all have thousands of articles, news reports and opinions written...

Can I leave and take my website with me?

When you're getting ready to sign off on a new software project, chances are you aren't thinking about what happens when its lifecycle eventually comes to an end. This is understandable, but all too often it turns out to be a frustrating and expensive oversight -...

Why online reviews are imperative to small businesses

Word of mouth is more alive than it’s ever been – but it’s had a change of address. In 2018, you’ll find all the benefits of word of mouth recommendations on online review sites. A lot of smaller businesses think online reviews are the domains of companies with big...

4 business benefits of Facebook advertising

We live in a digital age, with most people taking to at least one form of social media. Recent statistics prove that Facebook is still the most popular social media outlet in the UK, with 45% of users taking to the site several times a day. With that in mind, Facebook...

Using SEO/SEM to boost business

For small businesses, advertising is a crucial part of staying afloat and flourishing. If you are smart with your searches and savvy with your SEO, there are a number of tricks and tips you can use to increase the visibility of your site, and drive traffic to your...

Update from HTTP to HTTPS before July

Hyper Text Transfer Protocol Secure (HTTPS) is the secured version of HTTP. In simple terms this is the protocol through which information is sent between a browser and website. The difference between HTTP and HTTPS is simply that HTTPS uses encryption when sending...

4 simple checks for a trusted website

A recent survey by the Office of National Statistics shows that cybercrime increased by 8% last year, with over 3.6 million cases of fraud and more than 2 million reported cases of computer misuse. This increase of online fraud cases means consumers are having to...

The issue with self-build business websites

Building your own website might seem like a cheap and cheerful way to promote your business, but unfortunately, the reality of the finished product often fails to live up to expectations. First impressions When a customer visits your website for the first time,...

The importance of Google My Business for local businesses

Google’s main aim is to provide all searchers with the most accurate result possible based on what they need. Google My Business was created with this exact purpose in mind, and is now the most important way businesses can promote themselves through Google. Better...

Happy holidays from Westcountry Media

It's that time of year again, we want to send a massive Merry Christmas and a happy and prosperous new year to all our clients. We've been working hard all year and are already preparing to settle in for a cosy, comfortable and Ferrero-Rocher-filled festive season...

The importance of a great website

Now, more than ever, your website serves as an integral marketing tool for your company. With an ever-increasing reliance on and availability of digital devices, it is easy to find a company’s website and vet them for yourself. However, the great thing about websites...

Website marketing ideas – exit popups

Attracting potential customers to your website and getting them to stay long enough to respond to your call to action is the whole purpose of having an online presence. But how many people do you lose? How many potential clients click on a page, have a quick browse,...

Patching up after Wannacry

This week saw dozens of NHS Trusts experiencing computer problems, after their un-patched PCs were infected with the Wannacry virus. Known as Ransomware, Wannacry encrypts all the data on a computer's hard drive, and asks the user to pay around £230 in bitcoins (a...

The power of video content on your website

The power of video on your website should not be ignored. Video is easily the most engaging form of content that is available and is set to become even more popular. Video is memorable According to Comscore Statistics, over 80% of visitors to websites remember video...

Should my website have an SSL certificate?

Having been in the industry for quite a few years, people ask us a lot of questions - some simple, some complex, and often they need detailed answers that are less than black and white. But recently, we've had more and more people ask us the same question: "Should our...

The secret to our low-priced digital solutions

After 7 successful years in web design and digital marketing, there’s still one question we get asked by first-time clients. In fact, we only heard it just last week from a prospective client who simply couldn’t get his head around one factor. The question: “Why are...