4 business benefits of Facebook advertising

We live in a digital age, with most people taking to at least one form of social media. Recent statistics prove that Facebook is still the most popular social media outlet in the UK, with 45% of users taking to the site several times a day. With that in mind, Facebook...

Using SEO/SEM to boost business

For small businesses, advertising is a crucial part of staying afloat and flourishing. If you are smart with your searches and savvy with your SEO, there are a number of tricks and tips you can use to increase the visibility of your site, and drive traffic to your...

Update from HTTP to HTTPS before July

Hyper Text Transfer Protocol Secure (HTTPS) is the secured version of HTTP. In simple terms this is the protocol through which information is sent between a browser and website. The difference between HTTP and HTTPS is simply that HTTPS uses encryption when sending...

4 simple checks for a trusted website

A recent survey by the Office of National Statistics shows that cybercrime increased by 8% last year, with over 3.6 million cases of fraud and more than 2 million reported cases of computer misuse. This increase of online fraud cases means consumers are having to...

The issue with self-build business websites

Building your own website might seem like a cheap and cheerful way to promote your business, but unfortunately, the reality of the finished product often fails to live up to expectations. First impressions When a customer visits your website for the first time,...

The importance of Google My Business for local businesses

Google’s main aim is to provide all searchers with the most accurate result possible based on what they need. Google My Business was created with this exact purpose in mind, and is now the most important way businesses can promote themselves through Google. Better...

Happy holidays from Westcountry Media

It's that time of year again, we want to send a massive Merry Christmas and a happy and prosperous new year to all our clients. We've been working hard all year and are already preparing to settle in for a cosy, comfortable and Ferrero-Rocher-filled festive season...

The importance of a great website

Now, more than ever, your website serves as an integral marketing tool for your company. With an ever-increasing reliance on and availability of digital devices, it is easy to find a company’s website and vet them for yourself. However, the great thing about websites...

Website marketing ideas – exit popups

Attracting potential customers to your website and getting them to stay long enough to respond to your call to action is the whole purpose of having an online presence. But how many people do you lose? How many potential clients click on a page, have a quick browse,...

Patching up after Wannacry

This week saw dozens of NHS Trusts experiencing computer problems, after their un-patched PCs were infected with the Wannacry virus. Known as Ransomware, Wannacry encrypts all the data on a computer's hard drive, and asks the user to pay around £230 in bitcoins (a...

The power of video content on your website

The power of video on your website should not be ignored. Video is easily the most engaging form of content that is available and is set to become even more popular. Video is memorable According to Comscore Statistics, over 80% of visitors to websites remember video...

Should my website have an SSL certificate?

Having been in the industry for quite a few years, people ask us a lot of questions - some simple, some complex, and often they need detailed answers that are less than black and white. But recently, we've had more and more people ask us the same question: "Should our...

The secret to our low-priced digital solutions

After 7 successful years in web design and digital marketing, there’s still one question we get asked by first-time clients. In fact, we only heard it just last week from a prospective client who simply couldn’t get his head around one factor. The question: “Why are...

10 free ways to promote your local business website in 2017

Having a great website for your local business is vitally important. For many customers, it will be the first thing they see of your company, so you'll need to make sure it functions well, is user-friendly, has all the relevant information they need and is...

The importance of running website updates

Once you've got your website up and running, it's easy to let it just tick along, and many of us take the 'if it's not broke, don't try to fix it' philosophy. When the work starts piling up and you've got more pressing matters to contend with, it's not hard to see how...

The importance of going the extra mile with SEO.

Every website owner understands by now that investing in search engine optimisation is critical to the success of their online venture. Even with just a basic understanding of SEO, and professional insight into the best keywords for their business, most can find their...

Google Adwords for the small local business

Google has recently become the most valuable company in the world, overtaking Apple. But what you may not realise is that some 96% of Google's revenue comes from their Google AdWords platform. Their reach is global, and their ads (mostly displayed next to their search...

How to optimise your Google+ account

While Facebook and Twitter have become essential social networks, many businesses haven’t taken to Google+ and certainly haven’t embraced the search engine’s network in the same way. This is a mistake. There is one simple reason to make sure you pay proper attention...