The importance of Google My Business for local businesses

Google’s main aim is to provide all searchers with the most accurate result possible based on what they need. Google My Business was created with this exact purpose in mind, and is now the most important way businesses can promote themselves through Google. Better...

The importance of a great website

Now, more than ever, your website serves as an integral marketing tool for your company. With an ever-increasing reliance on and availability of digital devices, it is easy to find a company’s website and vet them for yourself. However, the great thing about websites...

Website marketing ideas – exit popups

Attracting potential customers to your website and getting them to stay long enough to respond to your call to action is the whole purpose of having an online presence. But how many people do you lose? How many potential clients click on a page, have a quick browse,...

Patching up after Wannacry

This week saw dozens of NHS Trusts experiencing computer problems, after their un-patched PCs were infected with the Wannacry virus. Known as Ransomware, Wannacry encrypts all the data on a computer's hard drive, and asks the user to pay around £230 in bitcoins (a...

The power of video content on your website

The power of video on your website should not be ignored. Video is easily the most engaging form of content that is available and is set to become even more popular. Video is memorable According to Comscore Statistics, over 80% of visitors to websites remember video...

Should my website have an SSL certificate?

Having been in the industry for quite a few years, people ask us a lot of questions - some simple, some complex, and often they need detailed answers that are less than black and white. But recently, we've had more and more people ask us the same question: "Should our...

The secret to our low-priced digital solutions

After 7 successful years in web design and digital marketing, there’s still one question we get asked by first-time clients. In fact, we only heard it just last week from a prospective client who simply couldn’t get his head around one factor. The question: “Why are...

10 free ways to promote your local business website in 2017

Having a great website for your local business is vitally important. For many customers, it will be the first thing they see of your company, so you'll need to make sure it functions well, is user-friendly, has all the relevant information they need and is...

The importance of running website updates

Once you've got your website up and running, it's easy to let it just tick along, and many of us take the 'if it's not broke, don't try to fix it' philosophy. When the work starts piling up and you've got more pressing matters to contend with, it's not hard to see how...

The importance of going the extra mile with SEO.

Every website owner understands by now that investing in search engine optimisation is critical to the success of their online venture. Even with just a basic understanding of SEO, and professional insight into the best keywords for their business, most can find their...

Google Adwords for the small local business

Google has recently become the most valuable company in the world, overtaking Apple. But what you may not realise is that some 96% of Google's revenue comes from their Google AdWords platform. Their reach is global, and their ads (mostly displayed next to their search...

How to optimise your Google+ account

While Facebook and Twitter have become essential social networks, many businesses haven’t taken to Google+ and certainly haven’t embraced the search engine’s network in the same way. This is a mistake. There is one simple reason to make sure you pay proper attention...

The real-time penguin algorithm is coming soon!

First thing's first. What is this algorithm and why should we care? Penguin 1.0 was released back in April 2012 as a way of making sure websites were ranked based on Google’s quality guidelines, uncovering low quality backlinks, keyword stuffing and various other...

Five reasons to use WordPress as the base for your site

Choosing a platform and content management system to base your site from can be something of a daunting prospect, but your web designer should be able to point you towards a platform that will offer you the flexibility and functionality that you need. There are a...

The ultimate ecommerce system for your business.

A lot of the skill in building a website which delivers results is knowing what to build and what to buy. In our view at Westcountry Media, one of the easier decisions in this line is the choice between an off the shelf ecommerce system and a custom made one. A...

What is keyword research and why do it?

Keywords are the cornerstone of every successful SEO campaign. When your business sits down to plan their SEO marketing strategy, keywords and quality content should be at the very heart of your methodology. But what is keyword research and how can it help you use...

Why isn’t my website at the top of Google?

The internet is playing a larger role in modern life than could have been imagined 10 years ago, with smartphones, tablets and laptops becoming an essential part of our everyday lives. As a result of the technology revolution, businesses are increasingly turning to...

Interest free finance options on web design

Online presence An online presence is an absolute must these days, as when a potential customer is looking for more information about a company, or is researching a service provider, the first thing they will do is an internet search. If they don’t find your company...