When it comes to raising the profile of a business and growing a consumer base, utilising effective marketing techniques is key.

There is something of a misconception around marketing, with many regarding it as either superfluous or overly expensive, but in reality, it is the most cost-effective and efficient way of spreading awareness of the products or services your business offers.

So, with that in mind, here are four key marketing recommendations that every small business owner needs to consider implementing in 2021.

1. Ensure your website is optimised for SEO

The very first thing that you need to do to raise awareness of your brand is to ensure you have a website that is likely to garner attention for all the right reasons. This means incorporating relevant keywords into your copy, using videos, graphics and content that will appeal directly to your target audience(s), and crafting regular blog copy that will showcase your business as a thought leader.

2. Tell the story of the company

One thing that can often be overlooked when creating a business is that it needs to have a personality. Brand loyalty is much easier to engender if the company is authentic and personable, so tell your story, showcase why your company is unique, and create an ‘About Us’ section on your website that is as engaging as it is transparent.

3. Utilise various social media mediums

Social media is the most cost-effective way of reaching your target audience and showcasing exactly what your company does. If you aren’t using social media, you are absolutely missing a trick.

4. Make use of data and analytics

The words ‘data’ and ‘analytics’ may fill you with dread, but gathering such information and making sense of it is actually far less complicated than it used to be. It is worth highlighting that, via the utilisation of data and analytics, you will be able to get a far more detailed understanding of how your website/content is performing, you will be able to track social media performance, and you will be able to track and measure all manner of related metrics that, if harnessed, will give you a huge advantage.

For marketing advice you can rely on, get in touch with the team at Westcountry Media today.