Christmas is a fabulous time of year and ideal for spreading lots of festive cheer. With this in mind, everyone here at Westcountry Media would like to wish our customers a merry Christmas and a happy new year. 2021 has been another busy year and we wanted to let you know how grateful we are for your support. Rest assured, we do not take it for granted and look forward to working with you all again in 2022.
Whether you are a current customer or someone we have worked with in the past, we hope you have the best Xmas and new year ever. We would also like to extend these festive wishes to people who might be looking for top-class web design/digital marketing services around Somerset in 2022. We look forward to working with you and helping your business achieve more as the new year comes around.
From taking a well-deserved break from work to enjoying gorgeous food, tasty drinks, exciting presents and time with loved ones, everyone at Westcountry Media hopes you have masses of fun. Make sure to have an awesome time and let’s hope 2022 brings everything you could ever wish for.
As a small business, getting your head around SEO can be tricky. Even if you do understand what’s involved, you might not have the time or resources to devote to putting SEO into practice. The good news is that there are plenty of easy SEO tips and tricks that any time-starved, small business owner can implement.
Consider your content
If you already write a blog for your web pages, you can improve how effective this is by tweaking the content you write about. Choose topics that will have a long shelf life, or are ‘evergreen’, so that they don’t age quickly and can remain relevant for a long time to come. This can bolster your search ranking.
Tweak your images
Are the images on your website selling themselves well? It’s surprising how quickly images can date, so have a good look through your site to find any photos that might need updating. Also, replace any that aren’t of the highest quality. Remember to include alt tags in your images and relevant keywords in the file name.
Keep an eye on your competitors
Take a frequent look at what your competitors are doing to market themselves to make sure they’re not in with a chance of poaching your customers. Staying ahead of the game is key so that you can offer your customers the best user experience possible.
Set up a Google My Business account
It’s free and quick to set up a Google My Business account, and the beauty of it is that you’ll appear in local search results relevant to your line of business. If your business also has a physical location, make sure to claim it on Google Maps.
Every time someone uses your services or buys your products, encourage them to leave a review online. Reviews offer a great way to boost your profile and increase customer conversions.
When it comes to help improving your SEO strategies, contact us.