A recent survey by the Office of National Statistics shows that cybercrime increased by 8% last year, with over 3.6 million cases of fraud and more than 2 million reported cases of computer misuse. This increase of online fraud cases means consumers are having to become more adept at spotting fake or untrustworthy websites.
So displaying trust is one of the most important things your website has to do these days. Research by Nielsen Norman Group shows that a users trust needs must be met before they are willing to go forward with a transaction. Unfortunately, this often means they are discounting trustworthy sites that are not following best practice. So basic steps should your website take to help persuade users that you are a trustworthy business?
Green Padlock (SSL Certificate)
Due to recent government and consumer campaigns, customers have been trained to look for the green padlock icon displayed in the address bar of most browsers. This ensures there is a secure connection between the website server and the user’s browser, helping to protect information during transmission and reducing the risk of hackers intercepting personal information. If you haven’t already done so, you should contact us to implement secure SSL hosting as soon as possible, not least because this can also help improve your SEO.
Full contact information
Too many companies still make the mistake of not showing thorough contact information on their website. A contact number is a must, and it should be a landline if possible, consumers don’t typically trust companies that only show mobile numbers. But don’t stop there, you should also display your full postal address and postcode if possible. This helps to put people’s mind at rest that you are a real physical business and that they can contact you if something goes wrong.
Company registration information
Most people are not aware and even some larger companies make this mistake, but It is a legal requirement for limited companies to display their registered company number, place of registration and registered office address on their website. Typically this information is displayed in the footer, on a terms of business page or on the contact page, but it can go anywhere, so long as it’s there. Aside from being a legal requirement, this information can go a long way to proving that you are a legitimate business. If you operate in the B2B space, you will find this information is one of the first things customers look for.
Clear and concise T&Cs
The vast majority of sites we see are making at least one of these basic mistakes which are potentially costing them thousands in lost revenue every single day. Users of all ages are becoming more web savvy all the time, not because they want to, but because they have to. By failing to implement these simple trust forging elements on your website, you risk losing valuable business.
In most cases, the solutions are easy and cost-effective to implement, so if your website fails one or more of the above checks get in touch with one of our specialist team today and we’ll work to get it sorted. You only have one chance of gaining a users trust, so it’s in your interest to get it right first time.