With many people spending at least 8 hours on the internet, having a website is no longer a necessity for big businesses, it is essential for small ones too. Having a website brings a wide range of benefits, but what should it look like? Websites from small businesses don't have to be fancy, but they should drive conversions. A website with an effective conversation rate will include;
Easy navigation
A website is a collection of pages with navigation functions like a table of contents. You can place a header bar at the top of each page for easy navigation, making it easier for customers to access your website easily. Your header bar can be divided into subcategories if you have a lot of pages or many products for sale. Once you are done, you can conduct a user setting to evaluate navigation quality by asking a customer or a friend to look for a particular page on your website. If they do it quickly, then your navigation is successful.
The right colour
Colours can invoke feelings or actions with your customers depending on the product you are selling and your branding strategy. For example;
• Red can spur a customer into action as it may compel them to act fast before the deal ends. Food brands can also use this colour because it’s known for stimulating the salivary function.
• Yellow promotes cheerfulness and positivity. It is ideal for children’s brands.
• Blue evokes calmness and peacefulness. Professional firms can use it to show reliability and competency.
• Green signifies the nature of the mind, growth, and good health. Schools, health centres, florists, healthy food stores use green.
• Purple denotes luxury and quality and is used by many luxury brands.
• Gold or black, often related to class and status, are used by premium brands to show their exclusivity and high prices.
Calls to action
Calls to action (CTAs) usually guide a user into buying a product from your website. They typically appear at the bottom of the website and contain a link to direct a customer to a contact, product, or service. You can highlight your CTAs with bright colours to draw a user’s attention.
Contact Westcountry Media today
At Westcountry Media, we have worked with small business clients over the years and have a deeper understanding of web design-related needs. Whether you need a newly polished and professional website or you want to improve an existing one, we are here for you. Contact us to know more about our web design services.