Have you noticed a small change in the world of marketing recently? Amongst all the other constant updates and news happening, you might not yet have noticed that Google My Business has changed its name. That’s right, the business-owners favourite is now called ‘Google Business Profile.’
What is Google Business Profile?
Google Business Profile still offers all the same capabilities as Google My Business did which includes the ability to list your business in Google Search and on Google Maps. You might have used Google Business profile to find local businesses like the best restaurants in an area, or a window cleaner near your street.
More than just listing your business name, you can add photos to the profile to let your audience know a bit more about the service or products you offer. Populate your profile with offers, updates and reviews to get even more awareness for your brand. The best thing? All of this marketing is completely free.
Should your business use Google Business Profile?
In short, absolutely. No matter what industry your business is in, it’s beneficial to create and update a Google Business Profile. Not only does it help your audience find you literally, but it adds to the trustworthiness of your brand as your audience finds valuable content that will help them make their decision as they search and compare services.
How can Westcountry Media help?
Here at Westcountry Media, our team are experts at getting businesses found on Google and at making your Google Business Profile work harder for you. We can help you to rank higher not just when someone is looking in the local area, but for a range of key terms that your audience is searching for. For more information and professional help to start ranking more highly, get in touch today.