While Facebook and Twitter have become essential social networks, many businesses haven’t taken to Google+ and certainly haven’t embraced the search engine’s network in the same way. This is a mistake.
There is one simple reason to make sure you pay proper attention to Google+ and that is Google itself. It’s inconceivable that the world’s biggest search engine hasn’t factored in activity on its own social network into its algorithms for working out your ranking. So if you embrace it, have a healthy circle of contacts and publish every post on your blog to Google+ then you will be in the strongest possible position to make the most of the obvious SEO potential.
Google+ optimisation, as with any social network, takes a little work to get right. For a start you should make sure your listing is properly filled out and that you have linked to your website to take advantage of this high authority backlink. It won’t change your world, but if you adopt the approach of taking every chance to get the right links in place, you will feel the benefit before long.
Ensure you make your page an active hub, too; it’s all too easy to simply automatically publish posts to your Google+ group and then forget them. Don’t. Ask your contacts for reviews, engage them through Google+, cross promote your page with your Facebook and Twitter channels and make sure that your Google+ page is every bit as busy as your other social media channels. Add citations across other directories, too, list your Google+ page proudly on your website, interweave your social media channels and find a way to draw people into your social media web.
With so many companies simply ignoring the network altogether, or failing to understand its significance and carrying out a half-hearted campaign, it’s a chance to seize a competitive advantage in the eyes of the world’s biggest search engine. Give it everything you’ve got and you’ll see the results before too long.
If you are struggling to make the most of Google+, get in touch with Westcountry Media (UK) Ltd today and let us guide you through the social media maze.