For many small businesses, Christmas is a make-or-break time. As we continue to navigate the squeeze to our finances it feels more important than ever. The challenge is how to create excitement around Christmas when all our customers are feeling the pinch – the last thing any business wants is to alienate their biggest fans at the biggest time of year. Here are four ways to create Christmas magic despite the cost-of-living crisis.
• Be open
Acknowledge that things are tough and that what you sell isn’t perhaps essential. While this may feel counterintuitive, it will create goodwill and goodwill keeps customers.
• Focus on value
Talk about all the ways your product or service brings value – highlight long-term lifestyle benefits rather than short-term emotional highs.
• Reconsider your offering
Is there a less costly option? Could you offer a smaller Christmas cake that’s just as tasty? Could you offer a festive cleaning service that just does the essentials? Think about what you would cut back on and what you’d continue to pay for.
• Be confident in your product
The biggest danger is to begin to apologise for selling your products. We all know that luxury chocolate is just that – a luxury, but there will still be people who want to buy it despite things being a little leaner this year.
Offer your product with pride, demonstrate understanding of the situation and develop creative alternatives for those who are really feeling the pinch.
Let us help
At West Country Media we have over ten years of experience and over 300 happy clients. We can help you adapt and alter your marketing strategy so that it remains effective in the current climate. Our innovative solutions help you target just the right customers, and our skilled creatives help you bring a bit of Christmas magic to your brand, product and service in a sensitive and effective way.