Have you heard of Copyscape? It’s an online service aimed at the detection of plagiarism, and seeks to check whether similar content is appearing at different places on the web. It’s also important to know that the major search engines are not impressed when generic and repetitive content is recognised.
You might find these two thoroughly valid reasons for creating unique content for your web pages and other online postings. You’d certainly be right to do so, but we’d like to suggest that neither are actually the key reason why our expert copywriting team here at Westcountry Media pride themselves on the creation of unique, vibrant and search engine optimised copy for each of our clients.
When you visit a website, it’s usually for a specific reason. You expect the place you land to address this in a way that is quickly relevant to your needs. The copy should both interest and excite you about the product or service, and take the time to explain why it’s a good idea to go ahead, work hard to overcome any doubts you might have, and then quickly allow you take the action required, with a minimum of effort.
This is how an effective business operates in the physical world, so why should the principles be abandoned when undertaking online activities? Yet many company websites are, to be honest, bland, boring, and often not nearly as helpful as they should be. Another common fault is that the content can be expressed in the dry language of the experts who work within the business, rather than in a way that interests those arriving from outside and needing specific information to help them decide to purchase a product or enquire about a service.
It’s only vibrant content that helps companies squeeze every penny out of their marketing budgets, and this is achieved by the creation of unique, specific and carefully SEO optimised content that succeeds in both reaching and engaging with the vast potential of an online audience. If you’d like that to be how your business presents itself online, please call our friendly and helpful Westcountry Media copywriting service team on 01278 556119.