Keywords are the cornerstone of every successful SEO campaign. When your business sits down to plan their SEO marketing strategy, keywords and quality content should be at the very heart of your methodology. But what is keyword research and how can it help you use keywords more effectively?
A keyword is usually a word or phrase that you can imagine your potential client or customer typing into a search engine, for example typing “car hire London” into a search engine will give you a list of possible car hire company websites in that location. One way to encourage your business’s website to rank higher in a search engine is to write good quality content, usually in the form of blog posts, and in your blog posts use the keywords you think your customers might search for. The search engines will then “crawl” your website for the keywords, which should help your website achieve a higher rank.
It can be quite difficult to know which keywords you should use for the content on your website, but there are a number of tools available to help you with your keyword research. The most popular online tool for keyword research is Google’s AdWords Keyword Planner Tool, which is a useful way to begin your SEO keyword research.
This handy tool from Google crawls your website for key words and phrases and suggests keywords based on your existing content, as well as giving you an idea of the number of searches being carried out locally for the term, and how much a pay per click campaign might cost for that keyword or phrase. The Google AdWords Keyword Planner Tool can provide you with excellent information, but it can be difficult to translate that data into a workable SEO campaign for your business.
Whether you’re struggling to get to grips with SEO, keywords and content, or if you simply don’t have time in your already busy day to create a robust SEO campaign, our SEO experts at Westcountry Media are here to help you. From doing thorough keyword research, to creating exciting and engaging content, Westcountry Media have the experience and expertise to help you with all things SEO.