Whether you're a successful business owner, you're just getting started, or have been in the game for decades, we guarantee SEO (Search Engine Optimisation) will have cropped up in conversation more than once. But what actually is it? And how does it all work? Let's run through the answers to some of your questions…
What is SEO and how does it work?
SEO, which stands for Search Engine Optimisation, is a digital marketing technique used to help your site or blog gain as many engaged visitors as possible. By using relevant keywords and search terms that your target audience is Googling throughout your site's content, being as clear and concise as possible, and utilising aspects such as linking and social media, your site will stand a better chance of being placed higher in search engine results pages. The result is a boost in the number of visitors who click through to your site.
What are meta titles and descriptions?
Meta titles and their slightly longer descriptions are simply a short synopsis of a page of text that will appear as and below (respectively) the list of clickable links when you search for anything in a search engine. The role for a meta title and its description is to simply describe in an engaging way what the content of the site is about. It should include the keyword of the search query (and other relevant terms). The meta title and description helps the searcher decide which site is most relevant and helpful to their query.
Why are they so important?
Whilst having a strong meta title and description doesn't on its own improve your site's SEO, there is evidence to suggest that it helps to improve the number of clicks to your site which, over time, improves where you rank on a web browser's list. So it's definitely worth considering when looking at your SEO.
To find out more about improving your site's SEO, get in touch with us at West Country Media today.