Search engine optimisation relies on a combination of elements that you can utilise to improve the ranking of your site or blog. SEO can be compared to an address for a shop that you don't know the name of. Without the address, it may be difficult to find, but if you have information about what the shop sells, general location and landmarks, you would be able to search for it and find the address. A website or blog will not be found and ranked if there is no way to find it without the actual URL (address) to the site. This is why original and high-value content, enriched with keywords and backlinks, become essential tools to improve your SEO.
The importance of original content
Original content is the first essential part of any blog or website. Spun content will be detected by search engines and can result in your site or blog being removed from search engine listings. Ensure all content is relevant and you use keywords. Using keywords will make it easier for the web crawler to find your page and rate its relevance - so, therefore, helping your content rank higher in a search engine index. Do not attempt to 'stuff' your content with keywords, however: the most important aspect of your content is that it is easily digestible and interesting for your target customer. That way they are far more likely to revisit your site or blog and recommend it to others.
Backlinking and its importance
Backlinking, like content, is fundamental to the success of your website on search engines. To make pages within your site easier to find online, ensure you include links to related content within your site. For example, if you have a page about digital marketing you could include a link to another page about website design. Linking your own pages will make it more likely that they will be found, indexed and appear in search results.
When a search engine craws for new URLs they are then indexed in order of relevance to questions that may be asked when individuals search for information, instead of using a website address or link. Once a page is in the index, it’s in the running to be displayed as a result of relevant queries.
Website design can be a hugely complex procedure, and it’s too important to leave to chance. A website with a poor, unintuitive layout will mean that potential customers will look to go elsewhere. A lack of SEO optimisation will prevent them from finding it in the first place, and a poorly-written website will only serve to confuse, rather than inform, your audience.
Still wondering if you are utilising SEO to its full advantage? At Westcountry Media, we can help. We will not only design your site, but we will also make sure that your content takes advantage of SEO. Contact us today.