Having been in the industry for quite a few years, people ask us a lot of questions – some simple, some complex, and often they need detailed answers that are less than black and white.
But recently, we’ve had more and more people ask us the same question: “Should our website have an SSL certificate?” And the answer is fairly simple: yes, it should – and here’s why.
When people visit your site, let’s assume that you’re trying to convince them to buy something, or purchase a service. Recently, more and more browsers have started telling people when they’re surfing an insecure site – which, even if the person looking at your site has no idea what this means, they will likely be alarmed.
It’s the online equivalent of a rat popping its head out from behind the coffee machine at your favourite cafe, and it can be disastrous for your pitch.
Security for your customers
But what if that hypothetical visitor does know what an SSL certificate is? Well, the likelihood is they’ll be even more alarmed. An SSL certificate is a clear sign that you have your security taken care of, even if your site is completely secure. Unless you have the certificate to prove it, people will worry – rightfully – that you shouldn’t be trusted with any sensitive data.
Protect your company and your ratings
But it’s not just your customers that will be protected by an SSL certificate. Your reputation in on the line should you have a data breach, an SSL certificate at least reassures your customers that the best practice was used.
In addition, SSL certificates provide a welcome boost to your much-needed search engine optimisation (or SEO). Simply put, it’s Google’s job to show people the most relevant and helpful search results that it can find, and if your site has all the proper security documentation, Google’s algorithms will lend your site more authority and boost you up the rankings.
Furthermore, recent studies have shown that secured sites can load up a lot faster than unsecured sites, as your connectivity and browser rush to ensure that they’re not loading anything objectionable. With an SSL certificate, your customers will get an all-around more enjoyable experience on your site. For an example of website speed, check out http://www.httpvshttps.com/
Have more questions? Want to know more about how you can get an SSL certificate? Then get in touch!