There's no doubting the importance of mobile web access in the modern world. Where we once tried to incorporate mobile device access in our websites, it's rapidly becoming the primary way people interact with businesses online.
In fact, since 2017; mobile web views have surpassed those from landline connections, according to this global web share statistic, showing that 52.2% of all global web pages were accessed using a mobile device. With increased WiFi access and the rollout of 5G networks, this trend is only going to continue.
Here are a few simple checks and quick fixes to make sure your business is ready:
Ain't nobody got time for slow websites
The meme generation just doesn't have the patience for a slow website. If your website isn't up to speed, they'll be hitting the back button and will be straight on to your competitors' page before you know it.
For a few tips on how to speed up your site, you can read our Five secrets to a super-fast website design post for more details.
Handy tip: Use a site like tinyjpg.com to reduce the size of your images
Keep it clear and readable
If you're serious about people actually being able to read your content, you need to make it as easy as possible for them to do this. This can mean anything from ditching the black text on a blue background or increasing font size to removing ads and popups.
As well as keeping things visually clear, keep your writing clear too. Super long, well written, informative articles are a great boost to SEO, but they can be hard to read on a mobile phone. If you're creating a landing page for visitors from social media posts or Facebook ads; there's a good chance that these will come via a mobile device, so remember to keep the content relevant and easily digestible.
Design with mobile in mind
Creating a responsive website, on a good hosting platform, is a great way to be mobile-proof from the outset. Reliable, quick loading and well-written websites are going to hit many of the benchmarks that search engines, like Google, are looking for in a website.
Handy tip: Check your homepage on Google Search's Mobile-Friendly Test
Technical SEO ensures that your website is on the right footing to succeed, leaving you to concentrate on engaging with your customers and growing your business. So if you need a little help on making your website mobile-ready, contact us to find out how we can put your business in the palm of your customers' hands.