Marketing can be expensive, but it doesn't always have to be. Today, we're sharing five low-cost marketing ideas that don't need a lot of time or money to set up.
Start email marketing
According to industry statistics, email marketing has one of the highest returns for small businesses because you can target customers directly in their inbox. Many email platforms also offer low-cost plans while you grow your list. Use emails to share business updates, advertise sales, and offer discounts and promo codes.
Use social media to your advantage
Social media is another low-cost marketing idea. Most accounts are free to set up and offer the opportunity to get in touch directly with your customers and create a sense of community. You'll need to consider what platform works best for your business. Facebook is the largest network, with over 1.6 billion users a day, so a presence there is key. Instagram is slightly more stylised and works best with lifestyle-focused brands while Linkedin is the most professional and is a great platform to share business updates.
Run Facebook ads
Speaking of Facebook, advertising via the Facebook platform is a low-cost marketing idea that can completely transform your business. Not only can you use Facebook to advertise your products and services, but you can also narrow down your demographic and target the customers you want to have. Facebook also connects with Instagram, meaning you'll have multiple ads on different channels for an even greater reach.
Optimise original content for SEO
You need to be visible on search engines so that customers can find you. One way to do this is to optimise original content for SEO. Use blogs to target a mix of general, local, and highly-specific keywords and phrases that your customers are searching for.
Register on Google My Business
Last not but least, you need a presence on Google My Business. It puts your business on the map — literally. With a free profile, you'll get your hours, website, services, and even reviews listed on Google and Google Maps. This makes it easier for local customers to find you, especially mobile users.
For more marketing ideas for your business, get in touch with our team at Westcountry Media. We offer a unique service and are dedicated to seeing your company thrive.